A program for women 40 and up who want to start strength training, feel capable again and build a routine that actually fits their lives. Your body changed; your plan should too. I'm here to help you be the best version of YOU.
With Elvia: born in 1978 in Guanajuato, Mexico · marathoner · climber · 1,200+ classes at Orangetheory Fitness
Being strong at 40 isn't about looking 25. It's carrying your grandkids, climbing the mountain, sleeping well and saying yes to life. Strength can be built at any age. That's living strong.
Close your eyes for a moment. Picture how much better you'll feel when you're in good shape: more energy, better sleep, clothes that fit, stairs you climb without thinking, and a reflection you're proud of. That woman already exists. You just have to go get her.
It needs oil changes, the right gas and regular maintenance. Take care of it, and it will carry you far for many years.
It's not your enemy or your reward. It's the gas for your engine: protein, vegetables and real food, including the dishes you love.
Strength, steps and sleep. A little, consistently, like servicing your car. Don't wait for the warning light to come on.
You don't have to do it perfectly, and you don't have to do it alone. Let's go on this journey together. Lean on me for support.
Start your journeyPick one. In 60 seconds I'll put you on your track (getting started, coming back or already active), give you your first steps and send you the guide you need.
Every track starts with the same foundation: strength and consistency. We support food, sleep and menopause with trustworthy information, and tell you when something belongs with your doctor.
Not another video library. A system to start strength training, stay consistent and know when something belongs with a health professional.
A short assessment puts you on your track: getting started, coming back or already active. And if something needs a health professional, we'll tell you plainly.
2 or 3 strength sessions a week, with home and gym versions, demos, modifications and your next step always in sight. You log your sessions and watch yourself get stronger.
Small groups of women at the same stage of life, weekly check-ins and someone who notices if you disappear.
Training led by certified trainers, and education with a registered dietitian and health professionals. We don't diagnose or prescribe: we tell you when to see your doctor.
Step-by-step plans with checkboxes to track your progress. Answer a few quick questions and get yours. Also available in Spanish.
A 14-day plan to lose weight after 40, without losing muscle.
An at-home strength routine, 3 days a week, 30 minutes, with a progress log.
What's happening in your body, what actually helps, and the exact questions to ask your doctor.
Protein, strength, side effects and safety to protect your muscle while you lose weight.
The 7 habits with the strongest evidence for living longer and better. Supplements and peptides included.
I was born in 1978 in Guanajuato, Mexico, and I've lived in the United States since I was 17.
Fitness, health and good nutrition are my passions. I love hiking, climbing, trail running and running marathons. And I'm a loyal Orangetheory Fitness member with more than 1,200 classes.
I created Fuerte40 to share what I've learned with women 40 and up: strength is built step by step, at any age, at your own pace.
My 1,200th class, celebrating with my group. Strength isn't built in a day; it's built one day at a time.
— Elvia
Lifting weights, climbing a mountain, running a race or simply carrying the groceries without pain. Strength gives you freedom at every stage.
Most women don't fail for lack of information; they fail because they're doing it alone. A live 4-week small-group program to start (or restart) strength training, with real support. Lean on me.
The 60-second assessment, your track and your guide.
4 weeks in a small group to learn good form and build the habit. Founding price for the waitlist.
A new progression cycle every month, progress reviews, live sessions and your community.
Closer supervision for women who want it.
Weekly strength sessions led by certified trainers, group check-ins, progress tracking and a private community of women like you. The first group gets a special founding-member price. Groups start in Spanish; English groups are coming soon. Join the waitlist to be the first to know.
Some of our best selves show up far from the daily routine. Come experience it in person, with women like you.
Two retreats a year. Exact dates, pricing and details will go to the women on the list first. Limited spots. Photos: Irina Zhikh (Nosara) and Jonas Lang (Tulum) on Unsplash.
Scott and I founded Love La Vida Foundation to support children and young people in residential care homes in Mexico and Colombia. “We don't want children to just live their lives. We want them to love their lives.” If it speaks to you, join me.
Yes. Everything is designed for complete beginners or for women coming back after a long break. We start at your level and progress gradually.
No. You can start at home with your body weight or a pair of dumbbells. If you already go to a gym, it works there too.
Yes, honestly: what has evidence, what doesn't, and what to ask your doctor. No miracle promises.
Certified trainers, with Elvia leading the community and the experience. You learn good form step by step, with modifications for your level.
No. We don't diagnose, prescribe or provide medical nutrition plans. We give you trustworthy information and tell you when something belongs with your doctor or a registered dietitian.
No. Fuerte40 is education and support. For treatments, hormones or medications, always work with your doctor. Our guides give you the questions to bring to your appointment.
Yes. All four guides are available in English and in Spanish.
The guides are free. The program price will be announced to the waitlist first, with a special founding-member price.
